Becom Awards 2025 - Your voice is more important than ever!

Becom Awards 2025 - Your voice is more important than ever!

Are you already familiar with the Becom Awards? This annual award for the best webshops in Belgium is organised by Becom, the Belgian federation that promotes the interests of Belgian e-commerce and also provides the seal of approval for reliable webshops. Becom emerged a few years ago from the confluence of the Safeshops.be and BeCommerce labels on the other hand, and since then has been the main reference for you as a customer to be confident that you are dealing with a reliable, serious webshop that plays by the rules of the art.

Filling in the survey will take maximum 5 minutes of your time.

Our success year 2024

This year, we are participating in this award for the third time, and our victory in 2024 obviously makes us want more. Last year, our team won the Logistic Champion award. The Logistic Champion Award is one of the five "awards by research" presented annually. These "awards by research" are granted on the basis of 75 completed surveys of real customers of the participating shops. The "Logistic Champion Award" focuses on the entire process from order to delivery: is ordering easy, does the web shop offer a wide choice of delivery options, is the customer kept well informed during the delivery process and is receiving and unpacking the order a pleasant experience?

But this year we are going for more. This year we are going for nothing less than the Diamond Award, the most prestigious of all awards. So your help is more than needed!

Your opinion is the most important thing!

We want to know what you think of our webshop. After all, the Becom Awards are based on a thorough consumer survey in which each nominee lets its own customers have their say. Because nobody can better determine how well or how badly a webshop is doing than the customers who have already dealt with it. That is why your opinion helps determine who gets to take home an award.

Filling in the survey will take a maximum of 5 minutes of your time.

If you want to start prepared, read on because in the next block we will highlight all the efforts our shop makes in all the categories you will be asked about.

What can you expect in this questionnaire?

In this survey, we will use a number of questions to gauge your experiences with us in a number of important areas. The order may be random, but you can expect questions on the following topics anyway.

For each category, we will briefly explain our daily efforts on each of these topics, as you may never have come into contact with or thought about any of them during your time as a customer.

Shipping and delivery

You will be able to tick off the questions in this section with:

  • The speed with which we ship and deliver: ordered before 10am is shipped the same day and usually delivered the next day

  • The way the products are packed

  • Nice touches you could find in the box

  • The printing of the boxes themselves

  • Tracking of your shipment via our own tracking page or that of bpost

  • Being able to choose a delivery date yourself in our checkout, including free Saturday delivery if desired

  • Our reduced and free shipping costs from 60 euros* and 150 euros respectively (* in Belgium)

  • Immediate delivery to a post office or parcel machine (with on average 30% less CO2 emissions than a home delivery) from our checkout

  • Always cheaper shipping costs if you choose direct delivery to a postal point or vending machine in Belgium.

  • Free insurance that we provide as standard on every parcel


Click on the following link to start: START THE SURVEY

Returns

In this block, you will be asked about the way our webshop handles returns.

  • Flexibility: anyone who has ever had to resort to our returns policy will undoubtedly have noticed that we do not make things difficult. If the bottle is still in its original packaging and has not been opened, you can always return it to us. Even if your 14-day right of withdrawal has expired, we don't ask for a reason.

  • Costs: returns unfortunately also cost money. If we made a mistake and did not deliver the product, we will always bear the return costs and you can always return your product(s) to us free of charge. If you want to cancel your purchase for any other reason, you will have to pay the costs of returning the bottles yourself. That's fair, right?

  • Convenience: registering a return with us is no more difficult than sending an e-mail to our customer service department. You can even do this simply as a reply to the order or shipment confirmation you received earlier from us. There you will also find a model form for exercising your right of withdrawal, but even without this form we will process your return request immediately.

  • Clarity: anyone who has so far had to arrange a return with us will have noticed that an e-mail to our customer service department is all it takes to get it sorted out from start to finish. It could hardly be easier.

  • Reflection period: as standard, we give you the 14-day reflection period included in the right of withdrawal. This is more than enough for most customers to decide whether they want to keep a product or not.


Click on the following link to get started: START THE SURVEY

Customer service

This block asks how you would rate our customer service.

  • Opening hours: anyone who has called on our customer service has probably already had the feeling that they never sleep there. Our team makes it a point of honour to answer questions as quickly and fully as possible, although for some questions this is not always possible.

  • Channels: to get the fastest response, we encourage everyone to always contact us digitally. This can be done by e-mail, using the contact form on our webshop and even via Facebook Messenger.

  • Scope of the FAQ: with no fewer than 55 frequently asked questions in our FAQ, we ensure that all the questions and doubts you might have about us beforehand are already answered. Moreover, on almost every page, we conveniently link to the most frequently asked questions so that you get an instant answer to all your most pressing question with just one click.

  • Responsiveness, expertise and friendliness: no question is too much for our customer service team! Responses are usually lightning-fast, and for all questions that the customer service team cannot answer themselves, they immediately call on the expertise of the team and especially of our manager Jan.

  • Complaints procedure: already in our shipping confirmation we tell you what you can and should do in case of a complaint. You can always contact our customer service for all questions and problems concerning your order, and we will refer you to bpost customer service if you have a complaint specifically about the delivery of your parcel.


Click on the following link to start: START THE SURVEY

Payment

Payment is unfortunately a necessary evil in any purchase you make. However, we try to make it as easy as possible for you, and that's exactly what this section asks about.

  • Fees: there is no payment method with additional transaction fees with us. Not even for credit cards, bank transfers or American Express! What you see is what you get.

  • Clarity: as soon as you start checking out with us, we direct you to the separate payment procedure on Multisafepay: clear, secure and without distractions so you can settle your payment in peace and confidence.

  • Payment options: our payment methods are almost all-encompassing. You can choose from standard payment methods such as Bancontact, Visa and Mastercard, but we also offer Apple Pay, Google Pay, American Express, IDEAL, and the Belfius and KBC banking apps to complete your payment. If none of these payment methods work, you can also opt for a classic bank transfer, which is also free of charge.

    We do not offerPaypal and Klarna (anymore) due to the extremely high transaction costs and the negative publicity surrounding Klarna. This way, we keep our prices competitive and ensure that you, the customer, are protected to the maximum.

  • Security: not only our webshop is secured via HTTPS, but all payment transactions themselves go through Multisafepay. They are one of the largest payment providers in Europe and ensure that every payment you make is completely safe and secure.

  • Speed of refund in case of a return: returns that come into our warehouse are usually processed the same working day and refunds are also made the same working day. No complicated refund process that can take up to 14 days, just instant cash on the nail with no hassle.


Click on the following link to get started: START THE SURVEY

Sustainability

Our webshop tries to be sustainable whenever possible.

  • Range of sustainable products: those who are looking for it can already find a reasonable range of organic wines and gins on our webshop. More and more brands are also opting for FSC-certified packaging for their products.

  • Sustainable and environmentally friendly packaging: we do not use plastic, bubble wrap or other non-recyclable materials to package your bottles, which is an art in itself. Our own custom-made shipping boxes are rock solid and we fill the inside with cardboard paper to protect your bottles without creating extra plastic waste. Of course, we have no control over the packaging materials used by the manufacturers themselves, but they too increasingly use FSC-certified packaging.

  • Efficient dispatch: if you order with a customer account, you can easily add extra bottles to your order up to the day of dispatch in the morning. In this way, we ensure that separate orders are shipped together as much as possible to reduce our ecological footprint. Moreover, we immediately settle excess shipping costs during the checkout of additional orders. Depending on your order, we will choose the most suitable box, so that we keep the volume during transport and in your paper bin to a minimum.

  • You will also be asked about our offer of second-hand products, recycling, CO2 compensation and paying with eco cheques, but these are questions that do not apply to our products or our industry in general. It is therefore best to answer "Not applicable" to these questions.


Click on the following link to start: START THE SURVEY

Security

Security and respect for privacy is very important to our shop. If you receive a communication from us, it is in principle always as a result of a direct action you have taken yourself on our webshop (e.g. an order, a stock reminder, ...) or for which you have given your approval.

And if you prefer not to receive certain e-mails from us anymore, you can unsubscribe at the bottom or inform our customer service department of your changed preferences. They will be ready to delete any unnecessary e-mail for you immediately.


Click on the following link to get started: START THE SURVEY

Design

Of course, the design of a web shop is also important for an overall assessment. Although here more than ever: De gustibus non est disputandum?

Style/appearance: you will notice that throughout our entire webshop, we opt for a calm white/ochre/purple colour scheme and a bright and clear font that is easy to read on both desktop and mobile.

Navigation and search functionalities: at the top of each page, you will immediately find the most important categories. Menus fold open for easy clicking through to detailed selections. In addition, you will find standard and extensive search filters on each product overview to find exactly the product selection that interests you. You can even filter by bottling year, distillation year, bottler, bottling or even by flavour profile! And on top of that, you can also subscribe to any selection, so you will immediately receive an e-mail from us whenever a new product appears in your selection.

Quality images: our team strives to create its own, high-quality 360° packshot of both the bottle and the box for each product on our webshop. This allows you to rotate, zoom in and out as if you were holding the product yourself. Moreover, our own photos show you what the product really looks like, which is sometimes slightly different from the standard packshots made and embellished by a manufacturer.

Consistency: what you see is what you get. Our team does its utmost to keep packshots up to date. And if you are looking for a specific version, we have no problem sending someone into our warehouse to check it for you before you order.


Click on the following link to get started: START THE SURVEY

Taking part is easy

So, now you know everything we do to give you and all other customers an absolutely top experience on our webshop.

Completing the survey will take maximum 5 minutes of your time.

The information you provide will be kept strictly confidential by a professional research team and will only be used for statistical purposes.

Click on the following link to start: START THE SURVEY

Thank you in advance for your cooperation!

Want to know more about the Becom Awards? Then find out here: https://becomawards.digital/


Maarten Cuypers
Maarten Cuypers

Marketing • IT • Klantenservice

I've known Broekmans since I graduated in 2006 and thanks to Jan I've come to know the passion for spirits.  I dedicate myself every day to the webshop, customer service and all the IT involved.  In my spare time, besides whiskey, I can also really enjoy rum, but just as much as a gin tonic or a simple bellini.  In the words of Martien Meiland, if there's no alcohol in it, don't call me!

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