Highland loyalty

You can earn one or more loyalty tokens on almost every bottle you buy on our webshop or in our shop. The number of loyalty tokens you can earn with a bottle is stated unambiguously with the article itself: there are articles for which you don't get any tokens, there are products for which you can only earn a few tokens and there are products for which you can earn a lot of tokens. The price of the product is not decisive here, but you can of course always compare the number of tokens to be earned against the price so that you can save as many tokens as possible by spending as little as possible.

The tokens you save with your purchases can be used to get your own personal access to a unique selection of rare bottlings that are in high demand and not readily available to other customers who have not yet saved enough tokens. The number of tokens you need to deploy to gain access to a particular bottling is listed with the loyalty product. The number of tokens required is usually linked to the rarity of the product, its interest in the market and its popularity among bottle flippers.

Our industry has suffered from so-called bottle flippers for years. These are usually speculators who have no specific love or predilection for our products, but take advantage of opportunities by buying up rare bottles cheaply and reselling them at multiple prices. As a result, true lovers of these products invariably pay far too high a price for these unique bottles.

The loyalty programme also allows us to offer and distribute rare limited releases in a fair and transparent way at the original price, without falling into obscure rules or favouritism. Every Broekmans customer fights with equal weapons for these rare bottlings and knows right from the start where they stand and what is required to be able to purchase a particular limited release.

In this way, we try to ensure that the real spirits lovers and collectors can be the first to get access to these unique releases, at least if they consistently choose Drankenshop Broekmans.

No, we do not make any exceptions to this. If a product is included in our loyalty programme, it can only be purchased subject to the use of the required number of loyalty tokens. In this way, we maintain the trust and credibility of our loyalty programme.

Private customers automatically participate in the loyalty programme. Corporate customers are admitted to the programme only after approval. Professionals active in our sector (competitor liquor stores etc) are not admitted to the programme because they would have an unfair advantage over private customers due to the nature of their business and the volume they might purchase from us.

Your saved tokens remain valid indefinitely. They disappear from your balance as soon as you use them to purchase a loyalty product. Each token can only be used once.

Yes, the posted price must always be paid: the products in the loyalty programme are not offered for free. By using the tokens, you only obtain the possibility of purchasing the product at the posted price.

If you don't yet have enough points to buy a loyalty product, you can opt to order an extra item to make up the points deficit. The order is important here: you first add the extra products with which you earn extra tokens, and then you can add the loyalty product you want to use those points on in the same shopping basket. So you don't have to place and checkout separate orders for this, all that matters is that your balance does not become negative at the end of your order.

You yourself cannot give away your points to another customer account. If you are in a specific situation and would like to transfer your points to another account, you can contact our customer service by e-mail. It is important that your request to transfer points is sent from the e-mail address that owns the tokens.

We didn't take any chances and built a loyalty programme that we personally support and that we think is fair to the enthusiast.

• It's fairer than a lottery, because with us you don't depend on dumb luck to get those beautiful exclusive bottles into your home. It is enough to consistently shop with us to be at the front of the queue at all the exclusives. Moreover, organising a lottery is prohibited by law.
  
  
• It is fair for any budget, as the number of tokens is not primarily determined by the price of the bottles. More important than the amounts you spend with us are the products you buy from us. Anyone who is a bit clever and buys the right bottles from us can quickly accumulate a lot of tokens even on a limited budget.
  
  
• It's fair for the private individual, because B2B customers active in our industry (wholesalers, liquor stores, hospitality industry, ...) are excluded from the loyalty programme by default, because they trade in larger volumes due to their trading activities and could therefore unfairly accumulate tokens much faster than the private enthusiast for whom we put all this effort.
  
  
• It's fair to the aficionado, because the special and exclusive bottlings that are so sought after by speculators and investors typically yield little to no tokens. In other words, if you as an enthusiast buy your favourite spirits from Broekmans, you are at an undeniable advantage.

Yes, this happens automatically if you later create a customer account with the same mail address you previously placed your guest order with.

Token packs are the products on our webshop for which you can earn the most tokens per euro spent. In other words, they are the best choice if you want to quickly increase your token balance or close a (small) deficit.

If you are looking for a good and reliable place to buy the tastiest limited edition spirits and possibly have them delivered to your home, then Drankenshop Broekmans is the place for you. With over 35 years of experience, we offer you the best spirits at the best price, and thanks to our large in-house stock, you will usually receive your order the very next day.